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This is a practical case interview question for you to demonstrate your knowledge and skills in making business decisions. About the case: You are an Engagement Manager for the prestigious consulting firm - Taylor & Co. Your existing client ABC Manufacturing has approached your team for help in assessing the feasibility of upgrading its existing manufacturing line to cope with the new trend of achieving sustainability by reducing wastage and pollution from its production and launching a new line of environmentally-friendly products. ABC Manufacturing is a world-leading Southeast Asia-based packaging manufacturer. ABC’s clients are all multinational cooperations, which would order packaging from ABC Manufacturing for retail products like Food & Beverages, Cosmetics, Toys, etc. With the rise of online shopping, e-commerce giants and logistics companies would place bulk packaging orders in ABC Manufacturing as well for their delivery services. Paper and plastic are the major raw materials for ABC Manufacturing’s businesses, and so does the entire packaging industry. With the proposed upgrade to the existing manufacturing line, not only can ABC Manufacturing save a fortune from manpower and energy costs, but also create a new sustainable brand of its products. On the demand side, with the prevailing trend of being socially responsible, leading players in different industries enforce sustainability measures not just on their own operations, but also on their stakeholders including suppliers and vendors. This may seem a threat to the packaging industry as a whole, but can also be an opportunity for ABC Manufacturing as the industry leader.