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In-house/agency

#marketing
Zia Hong
10-Mar-2020
last edit: 29-Mar-2020

有冇人可以同我講乜系in-house乜系agency 

836 view
1 answers
11-Mar-2020

Hiiiii,其實好簡單,通常係指係marketing field當中兩種唔同嘅role。先講講in-house,其實即係喺一啲brand / corporate入面嘅marketing team,譬如某化妝品牌嘅marketing officer,負責個品牌做marketing嘅大方向,決定下季嘅focus等等,比較planning level嘅工作。而好多呢類型嘅公司,自己內部都冇一啲team係專門去execute呢啲計劃,所以就需要將呢啲execution工作outsource俾agency去做,例如大家較常聽到4As advertising agency / PR agency / media agency / event agency,仲有近呢十年隨著mobile device興起嘅digital agency等,都會負責marketing落地嘅工作,例如design / production / media buy等等等等。

所以一句講晒,就係做客(in-house)同service provider (agency)嘅關係。