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External affairs & corporate communications

#marketing
#interview
YOLO
08-Apr-2020
last edit: 13-Apr-2020
想請教下external affairs同corporate communications有乜分別?想做related job可以點樣裝備自己?

thank you very much😊🙏🏻
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1 answers
last edit: 08-Apr-2020
Hello+YOLO!!+之前多少有分享過相類似嘅間題,唔介意嘅俾我share番:

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絕大部分嘅External+Affairs係等於一間公司嘅Corporate+Communications,再簡單啲去理解就係in-house嘅PR。點解咩externals+affairs呢?因為絕大部份FMCG嘅總部都係歐美,佢哋係要面對好多regulations嘅規管,甚至要deal+with好多環保團體同地區組織,所以佢哋相對於corp+comm仲會多一啲對government/regulator等等嘅工作,用External+Affairs可能會形容得比較全面。 Source:+www.gulftalent.com 

如果係全面啲咁睇External+affairs所面對嘅stakeholders同工作,可以參考上圖。 

當然,上面呢啲係成個部門、或一個大佬要做嘅嘢;加上如果係香港黎講,even+FMCG都未必有咁多要對policy果方面嘅工作成份,所以可以當番佢係Corp+Comm/PR咁就得,例如對下press、寫下新聞稿、banchmark下其他公司嘅PR+events,更大部分可以會係幫公司搞下CSR/Community+work等等。所以,相信呢個位應該會請一啲好hands-on做嘢搞event,同埋language好嘅人多啲。工作詳情可見下圖:

Source:+TargetJobs.uk

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至於點去準備呢方面嘅工作,當然做到一兩份相關intern/part+time就最好最直接啦!唔一定直接入in-house做嘅,入門可能做吓PR會易啲;加上fresh+grad入行機會唔多,可以考慮吓有關方面進修,esp如果想Tao+more+into+"External+Affairs",可能需要相關Law/Government/Policy經驗/Exposure。如果有時間,可以睇埋下面呢兩條links,同埋再下一條Job+link了解有咩duties同requirements:

5+great+tips+for+your+first+job+in+corporate+communication

How+to+Break+Into+the+Communications+World

Corporate+Communications+-+Community+Affairs,+Marketing+and+Internal+Communications,+Associate/+Manager+(Hong+Kong)+-+Morgan+Stanley

https://www.linkedin.com/jobs/view/1811561242/?eBP=CwEAAAFxWev7QrfYIBjRlm9UMKztN_VjYry22GmPrJY7UX8avimfTl-mMmzUnf1A7PzKDXEdvb8Y_7-cpbqgVsABmBKL6FBdyg21z1yA7F0aKN12co2L0HCiGDiaMAo0Ktxe7iQjpOoBwVBYNbBU11chYGXR55JLMOWxXN97K2J-Ifr-y2G7_kE7RfZLafwVCQnVqWzUxJ_b5uP0ehu67grphxX73JTG2MZN_RRvU7l--mxyCUNiiDw1CV7zXesET67C1QnahzWvF0UvWg8t5xAbvopxlVk2CMX44McAq94pLjry9Ty3RYa-bgG0DK8XMyyYYfVhlbDXXENp5EFis1MFJcDDvzv4K93JsYdbbR18zKajRw&recommendedFlavor=IN_NETWORK&refId=5eb9c851-3a28-4553-adf0-54cac9e1d465&trk=d_flagship3_search_srp_jobs

😂面對regulation果部分真係長知識
YOLO
08-Apr-2020
感謝😍🙏🏻