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Sales 同 marketing 點樣互相協調?

#FMCG
#marketing
NoJob
04-Jan-2020
last edit: 22-Sep-2020

我想深入了解係 FMCG入面 sales 同marketing 係點樣互相協調🙇🏼‍♀️

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2 answers
#1
蛇王發
last edit: 06-Jan-2020

FMCG Sales通常b2b? 去d retail chains/outlet客到開會showcase products同做pricing

Marketing通常做d b2c野 例如advertising 落廣告去digital channels 搵kol 搞events/擺exhibitions...

應該間間公司都好唔同,或者好睇人係點,但大致上都應該係咁👍🏻
last edit: 07-Jan-2020
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我哋都特別請教咗一位喺FMCG做咗兩年嘅MT,佢有以下分享:

Source:+Medium+-+Colin+Lewis

“In+most+FMCG+companies,+there+are+sales,+trade+marketing+and+marketing+team Sales:+business+negotiation+and+manage+the+change+business Marketing:+working+on+brand+campaigns+and+new+launches,+and+also+monitor+the+competitor+new+products+too Trade+marketing:+strategy+about+promotion+and+category+management+of+certain+projects,+and+supporting+activity+to+trades+for+new+product+launch+“

“Usually+Sales+work+with+TM+and+TM+works+with+Marketing”

希望幫到手🤗

PS.+呢位ching剛剛跳咗槽+借個位再一次恭喜佢先+希望佢繼續支持我哋😘

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